Privacy policy

Last updated: July 21, 2026

This Privacy Policy explains how FORMALITY FASHION (the "Site", "we", "us", or "our") gathers, uses, and shares your personal information when you browse our website, use our services, make a purchase at formalityfashion.com (the "Site"), or otherwise contact us in connection with the Site (together, the "Services"). Throughout this Privacy Policy, "you" and "your" refer to you as a user of the Services — whether you are a customer, a visitor to our website, or any other individual whose information we have collected under this Privacy Policy.

Please take the time to read this Privacy Policy in full. By accessing or using any part of the Services, you consent to the collection, use, and disclosure of your information as described here. If you do not agree with this Privacy Policy, please refrain from using or accessing the Services.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically, including to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do, we will publish the updated version on the Site, revise the "Last updated" date above, and take any additional steps required by applicable law.

How We Collect and Use Your Personal Information

In order to deliver the Services, we gather personal information about you from several sources, described below. What we collect and how we use it depends on the ways you interact with us.

Beyond the specific uses described below, we may use the information we collect to communicate with you, deliver or improve the Services, meet applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The categories of personal information we obtain depend on how you use our Site and Services. Where we refer to "personal information", we mean information that identifies, relates to, describes, or can reasonably be linked with you. The sections that follow set out the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information you submit to us directly through our Services may include:

• Contact details, including your name, address, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, and email address.
• Account information, including your username, password, security questions, and other details used to keep your account secure.
• Customer support information, including whatever you choose to share in your communications with us — for example, when you send us a message through the Services.

Certain features of the Services may require you to provide specific information about yourself. You may choose not to provide it, though this may prevent you from using or accessing those features.

Information We Collect about Your Usage

We may also automatically collect certain information about the way you interact with the Services ("Usage Data"). To do so, we may use cookies, pixels, and comparable technologies ("Cookies"). Usage Data may include details about how you access and use our Site and your account, such as device information, browser information, details about your network connection, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment details (for example, bank account, credit or debit card information, and billing address) in order to process your payment, fulfill your orders, and provide you with the products or services you have requested, so that we can perform our contract with you.

When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we — or third parties we work with — may automatically collect certain information through online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we receive from third parties will be handled in line with this Privacy Policy. Please also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services: We use your personal information to provide the Services and perform our contract with you — including processing your payments, fulfilling your orders, sending you notifications about your account, purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, and facilitating returns and exchanges along with other account-related features. We may also improve your shopping experience by allowing Shopify to connect your account with other Shopify services you choose to use. Where that happens, Shopify will process your information as described in its Privacy Policy.

Marketing and Advertising: We may use your personal information for marketing and promotional purposes — for instance, to send you marketing, advertising, and promotional messages by email, text message, or postal mail, and to display advertisements for products or services. This may involve using your personal information to better tailor the Services and the advertising you see on our Site and on other websites.

Security and Fraud Prevention: We use your personal information to detect, investigate, and respond to possible fraudulent, unlawful, or malicious activity. If you choose to register an account, you are responsible for keeping your credentials secure. We strongly recommend that you never share your username, password, or other access details with anyone. If you suspect your account has been compromised, please contact us right away.

Communicating with You and Improving Our Services: We use your personal information to provide customer support and to improve the Services. This serves our legitimate interests in responding to you, delivering effective services, and maintaining our business relationship with you.

Cookies

As is common across the web, we use Cookies on our Site. For details about the Cookies used to power our store through Shopify, see Shopify Cookies. We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), and to run analytics that help us better understand how users interact with the Services. We may also allow third parties and service providers to place Cookies on our Site in order to better tailor the services, products, and advertising shown on our Site and elsewhere.

Most browsers accept Cookies automatically, but you can adjust your browser settings to remove or block them. Please note that removing or blocking Cookies may negatively affect your experience and cause parts of the Services, including certain features and general functionality, to work improperly or become unavailable. Blocking Cookies may also not fully prevent the sharing of information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain situations, we may share your personal information with third parties for contract fulfillment, legitimate business purposes, and other reasons consistent with this Privacy Policy. These situations may include:

• With vendors or other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners who provide services and advertise to you. These partners will use your information according to their own privacy notices.
• When you direct or request us to share certain information with third parties, or otherwise consent to it — for example, to ship products to you, or through your use of social media widgets or login integrations.
• With our affiliates or others within our corporate group, in our legitimate interests in running a successful business.
• In connection with a business transaction such as a merger or bankruptcy; to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce applicable terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

We do not use or disclose sensitive personal information without your consent, nor for the purpose of inferring characteristics about you.

Third Party Websites and Links

Our Site may contain links to websites or other online platforms run by third parties. If you follow a link to a site that we do not own or control, we encourage you to review that site's privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found there.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, information you send to us may not be secure while in transit. We recommend against using insecure channels to send us sensitive or confidential information.

How long we keep your personal information depends on a number of factors, including whether we need it to maintain your account, provide the Services, meet legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights described below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request where permitted by law.

• Right to Access / Know: Request access to the personal information we hold about you, including details about how we use and share it.
• Right to Delete: Request that we delete the personal information we hold about you.
• Right to Correct: Request that we correct inaccurate personal information we hold about you.
• Right of Portability: Receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising: Instruct us not to "sell" or "share" your personal information, or opt out of processing for targeted advertising purposes.
• Restriction of Processing: Ask us to stop or limit our processing of your personal information.
• Withdrawal of Consent: Withdraw your consent where we rely on it to process your personal information.
• Appeal: Appeal our decision if we decline to act on your request.
• Managing Communication Preferences: Opt out of promotional emails at any time using the unsubscribe link included in those emails.

Complaints

If you have concerns about the way we process your personal information, please reach out using the contact details below. If our response does not resolve your complaint, you may — depending on where you live — have the right to appeal our decision by contacting us at the details below, or to lodge a complaint with your local data protection authority.

Contact Information

Store Name: Formality Fashion
Company Name: Elevads LLC
Company No.: B20250352083
Business Address: 2108 N St, Ste N, Sacramento, CA 95816-5712, USA
Email: support@formalityfashion.com
Phone: +1 901 665 7898
Business Days: Monday to Friday, 8:00 AM to 5:00 PM (PT)

We aim to respond to your inquiries within 24 hours.